Social & Influencers
Cannes Lions bet on creators this year. Did it pay off?
“There were definitely two to three times as many influencers,” Chris Detert, CCO at marketing company Influential, told us.
Cannes
Brand Marketing
Cannes 2024: Pepsi’s smart can and the Kelce brothers take the Croisette
The soft-drink company’s marketing innovation is designed “to share content in a whole new way,” Mark Kirkham, SVP and CMO of international beverages at PepsiCo, told us.
Social & Influencers
Cannes 2024: TikTok, women’s sports, and passing the torch
The Olympic Torch paid a visit to Cannes, while attendees talked brand deals with women athletes.
Social & Influencers
What to expect from the first year of Lions Creators
“Cannes Lions and Viral Nation are kind of looking at this one as, ‘Let’s kick butt and get as many learnings as we can,’” Joe Gagliese, co-CEO and co-founder of Viral Nation, told us.
Social & Influencers
Cannes 2024: Candy, creativity, and the art of influencing
The advertising festival’s first day was Monday.
Ad Tech & Programmatic
Retailers are flocking to Cannes Lions to pitch their ad networks
“The category has arrived,” a Walmart marketing exec said.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
