Brand Strategy
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
Brand Marketing
TV & Streaming
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
The sci-fi mystery series has become an increasingly powerful vehicle for brand spotlights and partnerships
Brand Strategy
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
Brand Strategy
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.
Brand Strategy
‘Search is everywhere’: How JBL is retooling its search efforts for AI
The audio brand created a new editorial process and search strategy with help from the agency Code and Theory.
Social & Influencers
Bot activity amplified unproven link between autism and Tylenol on X: report
PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
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