Social & Influencers
TikTok allows alcohol advertisers, but the platform still feels dry
Ads can be targeted to older audiences, but not organic content.
Brand Marketing
Social & Influencers
Make it personal: our takeaways from Perfecting Your Influencer IQ
Execs and creators talked authenticity, ROI, and being realistic.
Brand Marketing
Cannes 2024: Pepsi’s smart can and the Kelce brothers take the Croisette
The soft-drink company’s marketing innovation is designed “to share content in a whole new way,” Mark Kirkham, SVP and CMO of international beverages at PepsiCo, told us.
Social & Influencers
Inside Rothy’s sell-out strategy
The brand, which has sold out of its Square Mary Jane flats five times, is applying its learnings to its latest shoe release.
Social & Influencers
Why the Baltimore Ravens brought comedian Stavros Halkias’s ‘Ronnie’ character to an NFL game
The comedian's crass, Baltimore-inspired character showed that NFL social teams can let their hair down.
Brand Strategy
Klaviyo's best and brightest brand wins in 2023
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