Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Audio
Brand Strategy
Beauty brands could use a sonic glow-up: report
Sonic branding agency amp evaluated the sonic branding of 50 beauty and personal-care brands and found inconsistencies.
Sports Marketing
The women’s sports revolution is coming to audio
The sports podcast charts have long been dominated by men, but this year, there’s been a boom in sports podcasts by, for, and about women.
Data & Tech
The most effective logos sync audio and visuals, report says
Sonic branding agency amp asked participants to rate audiovisual and visual-only logos based on common attributes.
Data & Tech
Podcast ad revenue growth slowed for second year in a row: report
Podcast ad revenue increased by 5% from 2022 to 2023, a slower rate than in previous years, according to an IAB report.
Brand Strategy
The FOMO effect: Why Spotify‘s personalization features are in the marketing spotlight
“People see their friends having fun with Daylist and they want to get in on the action, too,” Spotify’s senior director of global marketing said.
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