TV & Streaming
Inside the making of one of Coca-Cola’s controversial holiday commercials
Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.
AI
Brand Strategy
Google’s “Dear Sydney” ad was a misstep. What marketers can learn from it
“We don’t want this technology to replace the things that we love, these creative pursuits,” said David Teicher, chief content officer at Brand Innovators. “Outsourcing that to AI just takes away everything special about it.”
Social & Influencers
Meta rolls out AI-powered ad tools at NewFronts
The platform is focused on Reels, creators, and commerce-related ad formats.
TV & Streaming
Paramount is leaning into AI-enabled shoppable TV
The company partnered with Shopsense on the technology, which premiered during the CMT Music Awards.
Data & Tech
Get ready: Generative AI is already transforming SEO marketing efforts
“AI is just a very powerful weapon that was added to this arms race” between search engines and SEO efforts, one agency exec said.
Brand Strategy
The FOMO effect: Why Spotify‘s personalization features are in the marketing spotlight
“People see their friends having fun with Daylist and they want to get in on the action, too,” Spotify’s senior director of global marketing said.
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