Agencies

Social & Influencers

How the marketing industry is responding to the LA wildfires

Brands, agencies, creators, and platforms are finding ways to support people being impacted by the crisis.

Alyssa Meyers, Jennimai Nguyen
an illustration of a person writing on a piece of paper, a bullhorn, a pie chart, a graph, and text bubbles in front of a lavender background
Agencies

This week’s agency news, executive moves, and account changes

Shifts at Facebook, Johnson & Johnson, and more.

Jasmine Sheena
Hand holding phone with a stethoscope wrapped around
Brand Strategy

Agencies are going all in on healthcare marketing

Ogilvy, IPG, and WPP’s Burson debuted new offerings this year, including some centered on influencer marketing.

Jasmine Sheena
an illustration of a person writing on a piece of paper, a bullhorn, a pie chart, a graph, and text bubbles in front of a lavender background
Agencies

This week’s agency news, executive moves, and account changes

Shifts at Pizza Hut, Puma, and more.

Jasmine Sheena
An employee at a desk on a stack of money under a magnifying glass
Agencies

Despite controversy, principal-based media buying is attracting interest from advertisers

“Many clients accept and even embrace principal buying,” IPG’s CEO recently said.

Ryan Barwick
Actor Barry Keoghan staring down at bathtub
TV & Streaming

Prime Video’s reactive AOR on building an agile, trendy social strategy

Saylor’s viral posts for the streamer include one featuring a steamy scene from “Saltburn.”

Jasmine Sheena

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