Data & Tech
United’s ad network is flying high
A Starlink partnership will "allow us to be programmatic in the sky,” an executive said.
Advertising
TV & Streaming
Adidas ads are outperforming Nike ads on TV, research shows
Ads focused on women’s basketball are delivering strong results for both brands this year, according to EDO.
Sports Marketing
Nike tops the inaugural Olympics Ad Meter
USA Today introduced an Olympics version of its Super Bowl Ad Meter, awarding gold, silver, and bronze medals to brands.
Ad Tech & Programmatic
Retail media networks are exploding, but they lack critical infrastructure
Experts sounded off at a roundtable hosted by the IAB.
Social & Influencers
TikTok allows alcohol advertisers, but the platform still feels dry
Ads can be targeted to older audiences, but not organic content.
Brand Strategy
Google’s “Dear Sydney” ad was a misstep. What marketers can learn from it
“We don’t want this technology to replace the things that we love, these creative pursuits,” said David Teicher, chief content officer at Brand Innovators. “Outsourcing that to AI just takes away everything special about it.”
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