Ad Tech & Programmatic
Best Buy partners with Meta on ads business
The retail giant will let advertisers target its shoppers on Facebook.
Ad Tech & Programmatic
Ad Tech & Programmatic
How the largest retail media networks are stacking up
For the first time, Target shared the size of its advertising business.
Ad Tech & Programmatic
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
Ad Tech & Programmatic
Scope3 to take on brand-safety companies with new AI tech
Ad-tech vet Brian O’Kelley says AI can support a more nuanced approach to brand suitability.
Ad Tech & Programmatic
The hottest growing real estate is in the back of your Uber
Retail, entertainment, hospitality, and tech brands are particularly interested, one marketer told us.
Ad Tech & Programmatic
Coworking with Rob Wilk
He’s chief revenue officer, Yahoo.
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