Ad Tech & Programmatic
Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025
Many advertisers are still working to understand the “nuts and bolts” of AI, Gupta said.
Ad Tech & Programmatic
Ad Tech & Programmatic
Meta plans crackdown on health-related user data
The changes, which come amid ongoing scrutiny of Meta ad tools, could be “catastrophic” for certain advertisers, one marketer said.
Ad Tech & Programmatic
Google, DOJ tussle one more time over ad tech
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
Ad Tech & Programmatic
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
Ad Tech & Programmatic
Ahead of Election Day, one super PAC is targeting young adult men where they are—adult sites
Freedom to Watch PAC’s co-founder said “subprime ad networks” have allowed the group to target swing-state voters for “very, very cheap.”
Ad Tech & Programmatic
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching tailored placement, and one exec says it marks “another nail in the coffin of the open web.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
