Ad Tech & Programmatic
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
Ad Tech & Programmatic
Ad Tech & Programmatic
Ahead of Election Day, one super PAC is targeting young adult men where they are—adult sites
Freedom to Watch PAC’s co-founder said “subprime ad networks” have allowed the group to target swing-state voters for “very, very cheap.”
Ad Tech & Programmatic
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching tailored placement, and one exec says it marks “another nail in the coffin of the open web.”
Ad Tech & Programmatic
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
Ad Tech & Programmatic
Google brings ads to mobile AI search
Shopping ads are also coming to Google Lens.
Ad Tech & Programmatic
IAS to sell attention data to publishers
The verification company first introduced attention metrics for advertisers in January.
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