Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Tech & Programmatic
Ad Tech & Programmatic
WPP bolsters AI tools with acquisition of InfoSum
As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.
Ad Tech & Programmatic
When will advertisers press play on gaming?
Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.
Ad Tech & Programmatic
Google and Roblox partner on ad deal
Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.
Ad Tech & Programmatic
Coworking with Aman Sareen
He’s CEO, Aarki.
Ad Tech & Programmatic
How Google is selling agencies and marketers on GenAI
Through a program called Impossible Ads, the tech giant is guiding advertisers on how to use its evolving suite of GenAI tools.
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