Ad Tech & Programmatic

Illustration of AI agents connected to a grid system.
Ad Tech & Programmatic

AI agents are beginning to infiltrate the advertising world

Companies including Anthropologie have turned to the tech, but an exec said the tools can’t entirely replace agency work—yet.

Ryan Barwick
Marketing Brew Coworking series featuring Amanda Forrester
Ad Tech & Programmatic

Coworking with Amanda Forrester

She’s VP of marketing and communications at OpenX.

Kelsey Sutton
a computer featuring two hands touching, each with wires behind them
Ad Tech & Programmatic

The Trade Desk buys ad-tech intelligence firm Sincera

It’s the company’s first acquisition since 2017.

Ryan Barwick
Gif of an arrow clicker clicking on an affiliate link and coin coming out of it, landing on a hand.
Ad Tech & Programmatic

Influencer lawsuits thrust last-click attribution into the spotlight

Creators allege that PayPal-owned Honey and Capital One Shopping improperly collected affiliate revenue.

Katie Hicks, Ryan Barwick
MKB Coworking series featuring Jeaneen Andrews-Feldman. Credit: Jeaneen Andrews-Feldman
Ad Tech & Programmatic

Coworking with Jeaneen Andrews-Feldman

She’s CMO, Simpli.fi.

Kelsey Sutton
The Yahoo logo on a phone.
Ad Tech & Programmatic

Yahoo pitches curation and partnerships at CES

Yahoo’s DSP will also directly integrate with Roku.

Ryan Barwick

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.