Ad Tech & Programmatic
Streamers are focused on working well with others
Roku and Disney are aiming to make their inventory available wherever brands and agencies are.
Ad Tech
Data & Tech
United’s ad network is flying high
A Starlink partnership will "allow us to be programmatic in the sky,” an executive said.
Ad Tech & Programmatic
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
TV & Streaming
Roku could soon patent tech that can sense when content is paused—and run ads
The tech could mark a new era in pause ads.
Ad Tech & Programmatic
Why marketers aren’t cookie-free yet
Half of marketers surveyed still “depend heavily” on cookies, according to Adobe.
Ad Tech & Programmatic
Q&A: Arielle Garcia on why she joined Check My Ads
The former UM chief privacy officer said marketers have the chance to “demand more” when it comes to sniffing out bad ad placements.
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