TV & Streaming
Streamers are embracing live ads and buy-side interoperability
Execs from NBCU, Warner Bros. Discovery, Disney, and Paramount weighed in at The Trade Desk’s Fwd25 event.
Ad Tech
Ad Tech & Programmatic
Streamers are focused on working well with others
Roku and Disney are aiming to make their inventory available wherever brands and agencies are.
Data & Tech
United’s ad network is flying high
A Starlink partnership will "allow us to be programmatic in the sky,” an executive said.
Ad Tech & Programmatic
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
TV & Streaming
Roku could soon patent tech that can sense when content is paused—and run ads
The tech could mark a new era in pause ads.
Ad Tech & Programmatic
Why marketers aren’t cookie-free yet
Half of marketers surveyed still “depend heavily” on cookies, according to Adobe.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
