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Discover the intricacies of brand reimaginings

Image of a pair of blue jeans with the TikTok logo stitched into the back pockets, hung up on an Abercrombie & Fitch clip hanger.

Millennials & older Gen Z recall Abercrombie & Fitch's 2000s vibe: loud music, dim lights, and cologne potent enough to make your mom wait outside.

Now relevant once again, learn about the key to the brand's massive rebranding effort, TikTok.