Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.
Stephanie Feldman is CMO at Power Digital, a growth marketing firm. Throughout her career, she’s held marketing roles at PwC, Mirum Agency, and J. Walter Thompson Worldwide.
Favorite project you’ve worked on? While I’m still relatively new to Power Digital, so far one of my favorite initiatives has been watching our partnerships team broker a relationship for our food client A Dozen Cousins and Marvel for the release of Wakanda, featuring branded packaging, Wakanda-style, to drive brand lift and recognition.
Our TikTok business is booming across industries, which makes it easy to finally explain to my family what I do for a living. It’s great to see a channel that is so compelling from an entertainment standpoint deliver for brands in big ways across brand awareness and conversions.
In my prior roles, one of my most memorable projects included rebuilding Oakley’s global social media structure, and building a creative platform for Hot Pockets where we brought an oven to a brand meeting that would “heat while you tweet.”
What’s your favorite ad campaign? P&G’s commercial about moms being there for their kids in the toughest of life moments—and showing them that things will be okay even in the weakest or uncontrollable times—is one of my all-time favorites. Part emotional, all grit, this ad truly shows the power of confidence, positive reinforcement, and how important influential people are in our lives.
One thing we can’t guess from your LinkedIn profile? I have three boys that teach me new things about life every day. And my third came out a red-headed, blue-eyed wonder, while the other two have brown hair and brown eyes. I did think about dressing him up as Chucky for Halloween.
What’s one marketing-related podcast, social account, or series you’d recommend? For business overall: Wisdom from the Top with Guy Raz. Stories of crisis, failure, and triumph from some of the greatest leaders of the world.