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Jason Lyman is CMO at Customer.io, a marketing automation platform. He’s held marketing positions at Microsoft, Dropbox, and BetterCloud throughout his career.
Favorite project you’ve worked on? I was lucky enough to join Dropbox in 2014 and spent four incredible years scaling up their product marketing function and supporting their entry into the B2B space with Dropbox Business. In 2018, our business reached the size and maturity where it made sense for the company to go public. I was lucky enough to be a part of the small project team that worked on the IPO and helped craft the story we told Wall Street to get them interested in investing in our company. The work we completed as a part of the IPO process was challenging and stressful. However, when we learned that our IPO offering was oversubscribed, it made all the hard work worth it.
One thing we can’t guess from your LinkedIn profile? While I have spent more than a decade in technology marketing, I did not start my career thinking I would work in this industry. For my first job out of school, I worked as a strategy consultant for a firm with a strong client base in the media and entertainment space. Since I have always been interested in film, television, and music, I always assumed that I would work in one of these areas after I finished consulting. However, I saw firsthand the power of technology while advising these media and entertainment clients and knew that this was the industry where I wanted to spend the rest of my career.
What’s one marketing-related podcast, social account, or series you’d recommend? I am a big fan of the Official SaaStr Podcast. It is full of interviews with operators and investors who share personal experiences scaling a SaaS business. The podcast guests are transparent about what worked and did not, so you can quickly learn how these insights might apply to your business. With more than 600 episodes, you can quickly scan the topics discussed and find those guests who are speaking about the top-of-mind issues that you are facing in your role today.