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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.
Muhammad Al-Kahlout is head of digital marketing at Cummings Creative Group, a marketing agency based in Birmingham, Alabama.
Favorite project you’ve worked on? The most rewarding project has to be working on a year-long campaign with a local nonprofit whose mission is to end homelessness among kids who have aged out of foster care. The entire experience was a great reminder of how impactful it can be to simply see a need and do something about it.
What’s your favorite ad campaign? Nike’s ad for the 1998 World Cup, “Brazil at the Airport.” I love how the commercial captures the childlike energy and passion for the game in an unlikely setting.
One thing we can’t guess from your LinkedIn profile? I love video games. I don’t have as much time to play anymore, but I still aim to play at least one per year.
What marketing trend are you most optimistic about? Least? AI and ML on both counts. I believe there are countless applications and benefits to these technologies, which are improving everything from the marketer’s campaign to the user experience. On the flipside, I suspect it may be creating a generation of marketers that are losing the opportunity to think critically in order to develop actual strategy.
What’s one marketing-related podcast, social account, or series you’d recommend? The Solutions 8 YouTube channel. Trust me, and you’re welcome.