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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.
Natalie Uribe is an account director at Deutsch LA, where she’s worked with clients like Nintendo, Hulu, and Bayer. Throughout her career, she’s worked at agencies including Alma and TBWA\Chiat\Day.
How would you describe your job to someone who doesn’t work in marketing? Sometimes I’ve said that my work is a bit of a balancing act between two roles: a creative and a business marketing role. In my creative role, I work as part of an ad agency creative team that is responsible for developing and overseeing cool creative campaigns for my clients that people can see in the form of ads in TV, social media, and even billboards. But the other side of my job is more business marketing, where I work closely with my clients as their advertising partner, that helps them ensure that their marketing goals are maximized through creative campaigns.
Favorite project you’ve worked on? Hard to choose, but this year I’d say the work we did to launch Nintendo’s newest Switch Sports game. I played a lot of Nintendo as a kid (and specifically played a lot of Wii Sports with my sister), so this was such a fun mix of creative nostalgia to have a chance to work on.
What’s your favorite ad campaign? Snickers: You’re not you when you’re hungry. I still quote this line in conversation. It’s so relatable to me. The hanger is real!
One thing we can’t guess from your LinkedIn profile? I love and enjoy all kinds of animation. One day, I’d love to publish a children’s graphic novel—it’s still too under wraps to divulge any more.
What marketing trend are you most optimistic about? The incorporation of diverse cultures like Hispanic Americans and Asian Americans in mainstream marketing. We make up such a large percentage of the US, yet so often, when faced with the opportunity to include this kind of diversity beyond casting, marketers say the inclusion feels random or prefer to dismiss it. It’s refreshing and awesome when I see it pop up more often, so I’m optimistic about the future.
What’s one marketing-related podcast, social account, or series you’d recommend? The podcast Marketing School with Neil Patel & Eric Sui—it’s snackable learnings for even the shortest of commutes!