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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.
Kate Anderson is head of marketing and partnerships at StartSure, a company she said “makes insurance easy for startups and freelancers.” She’s also the founder of Welkin Memorials, an urn company.
How would you describe your job to someone who doesn’t work in marketing? I spend my days spreading the word of insurance. Specifically, taking the traditional and technical industry and crafting it into snackable content that can be easily read and understood by the entrepreneurs, freelancers, and risk-takers of today’s world. Our customers have worked hard to get where they are, and those assets are worth protecting, so I’m here to help them understand the importance of insurance.
Favorite project you’ve worked on? Wow, that’s tough. I’ve worked on so many fantastic projects over the years; it’s hard to just pick one. I’m currently working on an entire company rebrand for a startup, and that might take the cake. It’s incredible to see how design elements and a specific tone of voice can completely transform a brand, especially when disrupting a traditional industry. They can really make a company feel so much more relatable and approachable, so it’s really rewarding to be a part of that process, especially in the early days of a startup.
One thing we can’t guess from your LinkedIn profile? I was pretty into skydiving in my early 20s, so much so that I nearly dropped out of college to pursue being a tandem instructor as my career. Good thing I didn’t, or I wouldn’t be featured here. ;)
What marketing trend are you most optimistic about? Recently, I read that the USPS conducted a survey and determined that 62% of millennials read through their direct-mail advertisements rather than just discarding them, and I am here for this trend! I personally love receiving physical mail, especially when it is well branded, so as a marketer, I am incredibly excited to lean into this trend and explore creative mail advertisements.
What’s one marketing-related podcast/social account/series you’d recommend? Other than this one?! WorkParty is a podcast I enjoy listening to on my commute to work.