Coworking with Rachael King

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Rachael King is the founder and CEO of Pod People, a creative audio production agency.

How would you describe your job to someone who doesn’t work in marketing? I make stories for your ears—usually on behalf of a company or client who wants to get a message across in a unique and compelling way.

Favorite project you’ve worked on? People Magazine’s People in the ’90s was an absolute blast (the Fabio ep is everything). I’m also super proud of Uprooted (for discovery+, hosted by Alicia Garza). And Real Simple’s Money Confidential is fascinating—I love listening to other people’s money problems!!

What’s your favorite ad campaign? I don’t think you can beat ”Oatly Lake”—a masterclass in branded content. Bravo.

One thing we can’t guess from your LinkedIn profile? I once competed in a nationwide competition to be MTV’s first TJ (Twitter jockey). And lost.

What marketing trend are you most optimistic about? Least? Most: I think we’re starting to see more creative ads and product placement interwoven into the content and world of the podcast, which I love! Give me thoughtful, customized ads that take into account who I am as a consumer, please.

Least: With the proliferation of poorly done programmatic ads, the content is often wildly irrelevant and, omg, can we agree on volume levels please? It doesn’t have to be this way; I know we need programmatic, but let’s do it well.

What’s one marketing-related podcast, social account, or series you’d recommend? Lauren Passell’s Podcast Marketing Magic newsletter is a must-read, especially for anyone starting out. There’s also a tight-knit crew of folks on Twitter who are constantly dropping knowledge for free—if you join the podcasting Twitter community, you’ll find ’em all!