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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.
Becca Anderson is US content marketer at hiring software firm Recruitee. In her role at the company, which was founded in Amsterdam, she “creates and leads US content initiatives and specializes in video campaigns.” Before joining Recruitee last year, she was Solico Engineering’s first marketing, communications, and strategy officer.
Favorite project you’ve worked on? A Valentine’s Day campaign where I created a video called “Recruiter Match: The candiDating game.” This video educated/entertained by showing our target market (recruiters) how to give their candidates a better experience.
What’s your favorite ad campaign? Definitely when innocent had their Instagram profile photo changed to the wedding photo of ”their boss” and then it became a recurring joke on their page. When it came up again on April Fools’ Day, it was the perfect continuation. It was the type of campaign where we all felt like we were in on the joke.
One thing we can’t guess from your LinkedIn profile? One of my favorite things to do is improv. In college, I was in an improv club—we had a president and vice president, but we needed to have a third board member to be an official club. So, they let me improv the role of improv-club historian in all our official meetings.
What marketing trend are you most optimistic about? Least? I’m the most optimistic about the power of video. I think that video marketing is going to be a more and more desired skill in our field, especially those that can conquer short-form video. I’m least optimistic about the trend of promoting social responsibility as an empty marketing tactic, without really following through on it or keeping it as a brand core value.
What’s one marketing-related podcast, social account, or series you’d recommend? If you need a laugh, follow memes4marketers on Instagram!