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Tyler Rochwerg is senior manager, digital experience and creative content lead at Neutrogena Studios. He’s spent the past eight years at Johnson & Johnson Consumer Health in various roles. Currently, he leads digital experience for the Neutrogena, Rogaine, and Clean & Clear brands.
Favorite project you’ve worked on? I executive produced a 37-minute documentary called “In the Sun” to help combat rising skin-cancer rates in the United States. Most people don’t realize it, but skin cancer is the most common yet preventable cancer. The film was executive produced with Kerry Washington and placed at 14 film festivals. Best of all, it drove real change, leading to the highest-selling, fastest-growing quarter for the sunscreen category in the last five years.
One thing we can’t guess from your LinkedIn profile? I’m an escape-room aficionado. I’ve done over 50 of them and love the creativity of the puzzles, the immersion of the sets, and the adrenaline rush you get when you first take off your blindfold.
What marketing trend are you most optimistic about? Least? Hot: Livestreaming and social commerce. I’m bullish that we’ll see this evolve to the same level of engagement it sees in China. Not: Virtual reality. It’s far too early for marketers to be focused here given VR headsets sit at only 4% household penetration in the US. Do it for the press, not for the business results.
What’s one marketing-related podcast, social account, or series you’d recommend? I’m a big fan of The Colin and Samir Show. They do a fantastic job of breaking down the latest news in the creator economy that no one else is talking about. I learn so much from them. It’s a YouTube show and also a podcast.