Here comes another celebrity creative studio

The celebs are at it again, and they want to produce your ads.

Last month, Kristen Bell revealed she’s the latest star to open a creative studio, collaborating with Benjamin Hart of the agency Brains on Fire, Troy Bailey of Bailey Brand Management, and producers/directors Morgan Sackett and Dean Holland.

Bell and co. recently divulged more details about the venture to Ad Age, noting that the name, Dunshire Productions, comes from the “Cones of Dunshire” game from Parks and Recreation, to which we ask, could a depressed person make this?

The group will bring their know-how from working on projects like Veep and The Good Place to spots and short-form digital content, among other things. They’ve previously worked with brands like Samsung, Spindrift, and Bell’s Hello Bello baby brand. Bell told Ad Age she will serve the agency in a producer role.

A star is bored: While it makes sense to bring the famous faces and humor from popular shows to advertising, we can’t help but wonder: What’s driving them to the normie, 9-5 life when so many of us would rather have their schedules?

• Shaq said he helped found his agency, Majority, to help diversify talent in the industry. Last year, he told the Wall Street Journal that rather than handle agency day-to-day tasks, he would join meetings, network, and make brand and celebrity contacts as needed. Majority recently created a campaign for Realtor.com starring rapper Big Boi.
• Ryan Reynolds started his agency, Maximum Effort, after collaborating on the marketing for Deadpool. Since then, the agency has been acquired by MNTN, for which Reynolds serves as chief creative officer. While we can’t confirm his day-to-day, we can bet he was involved in some Peloton meetings late last year.
• Pitbull also helped start a multicultural agency, 305 Worldwide, with Horizon Media in 2019, but we haven’t heard much about it since. Maybe he realized he’d been there, done that.—KH