New year, new…marketing trends? 2022 will no doubt be full of ’em. We don’t know what new apps or acronyms will dominate the industry this year, but we do know which trends got too much (and too little) attention in 2021. ICYMI, check out our coverage of last year’s most overhyped and overlooked marketing trends:
- Why marketers think talk of the metaverse is a bit overblown and misunderstood
- Brand partnerships, micro-influencers, and Instagram Reels didn’t get the buzz they deserved
- Survey: Marketing Brew readers share which trends were too hyped up—and which ones weren’t emphasized enough
Looking ahead: We can’t believe it either, but yes, the Super Bowl is a short 41 days away. Over the next month, we recommend enjoying our coverage of how advertisers are approaching this year’s game with a side of totchos.—MS
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