Brand Strategy
How SailGP’s CMO is leveling up the racing league
CMO Leah Davis wants to bring SailGP to a global audience through educational and entertaining marketing campaigns.
The women leading the way in sports marketing
The women leading the way in sports marketing
As viewer and advertiser interest in women’s sports continues to climb, Marketing Brew is profiling some of the women who are leading the charge—helping to grow teams and leagues, brand investment, and make women’s sports even stronger.
Stories
Sports Marketing
A basketball exec’s journey from startup soccer to the NBA
Kerry Tatlock didn’t imagine herself working in sports, but has so far had a nearly two-decade-long career at the NBA.
Sports Marketing
How the NWSL’s CMO became obsessed with growing women’s soccer
Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself after watching a 2019 Women’s World Cup match.
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Sports Marketing
Why marketing cosmetics and beer prepped the Kansas City Chiefs’ CMO for her biggest role yet
Lara Krug, the team’s first CMO, is working to ensure the back-to-back Super Bowl champs find international fandom.
TV & Streaming
There’s a content gap in women’s sports. These execs partnered up to help close it
After years focused on telling men’s sports stories at major networks, Ally Davis and Melissa Forman founded a company to focus on women athletes.
Sports Marketing
How a Verizon exec went from political campaigns to marketing campaigns
Christine Wylie leverages her team spirit and competitive nature to help oversee Verizon’s sports marketing strategy and dozens of team partnerships.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
