The women leading the way in sports marketing

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The women leading the way in sports marketing

Illustration: Francis Scialabba, Photos: Getty Images

As viewer and advertiser interest in women’s sports continues to climb, Marketing Brew is profiling some of the women who are leading the charge—helping to grow teams and leagues, brand investment, and make women’s sports even stronger.

Stories

A portrait of race car driver and CMO of Formula E, Ellie Norman
Sports Marketing

How a former F1 marketer is building fandom for Formula E

As CMO, Ellie Norman—who is a racecar driver herself—has a plan to spark love for the electric-car championship.

Alyssa Meyers
The head of Eastside Golf's Marketing, Annette Parker smiles.
Sports Marketing

Risky moves paid off for Eastside Golf’s head of marketing

Annette Parker never saw herself working in golf, a sport that’s particularly dominated by white men. But early in her career, she set her sights on the industry and hasn’t looked back.

Alyssa Meyers
Sports Marketing Brew series featuring Leah Davis. Credit: Leah Davis
Brand Strategy

How SailGP’s CMO is leveling up the racing league

CMO Leah Davis wants to bring SailGP to a global audience through educational and entertaining marketing campaigns.

Alyssa Meyers

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Sports Marketing

A basketball exec’s journey from startup soccer to the NBA

Kerry Tatlock didn’t imagine herself working in sports, but has so far had a nearly two-decade-long career at the NBA.

Alyssa Meyers
a photograph of Julie Haddon, the CMO of NWSL, wearing a blue blazer, on the right-hand side; on the left is a blue-and-green stylized collage of soccer balls and a soccer field
Sports Marketing

How the NWSL’s CMO became obsessed with growing women’s soccer

Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself after watching a 2019 Women’s World Cup match.

Alyssa Meyers
Sports Marketing

Why marketing cosmetics and beer prepped the Kansas City Chiefs’ CMO for her biggest role yet

Lara Krug, the team’s first CMO, is working to ensure the back-to-back Super Bowl champs find international fandom.

Alyssa Meyers

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

A mobile phone scrolling a newsletter issue of Marketing Brew