Ad Tech & Programmatic
Google, DOJ tussle one more time over ad tech
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
The DOJ’s antitrust case against Google
The DOJ’s antitrust case against Google
The DOJ presents a case in which Google has monopolized advertising technology. Catch up on the latest in the case with Marketing Brew’s coverage of this historic event.
Stories
Ad Tech & Programmatic
‘It can crush our business’: ad buyers estimate major losses from Meta ad platform bugs
Six media buyers talked to us about their challenges with the platform, with some saying they are trying to sidestep AI-powered ad tools.
Ad Tech & Programmatic
Google’s AdX takes center stage—again—as antitrust trial nears end of second week
As lawyers faced off in court, Reuters reported a prior offer to sell the ad exchange to placate EU regulators.
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Ad Tech & Programmatic
Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges
A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.
Ad Tech & Programmatic
Google exec claimed company’s ‘goal’ was ‘to crush other networks’
The remarks, shared during Day 3 of the DOJ's antitrust trial, seemed to bolster the argument that the tech giant tried to monopolize markets.
Ad Tech & Programmatic
Google ‘impossible to negotiate with,’ former News Corp exec testifies
In a deposition, a former Google VP said he raised questions about Google’s exclusivity agreements, but “the machine won.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
