Social & Influencers
Creator economy startups are facing a ‘judgment day’
Funding has slowed, but that doesn’t necessarily mean VC firms aren’t interested in the space.
The creator economy is getting bigger every year and it shows no signs of slowing down. This unwavering growth has led major social platforms to start paying content creators, however, it has also brought about new concerns around the industry’s lack of regulation.
This month, we dive into everything from how advocacy groups are working to protect young influencers to how content creators determine their ad deals.
Stories
Social & Influencers
Influencer marketing surpassed $29 billion in 2022: report
This year, spend is expected to exceed $30 billion, according to marketing research firm PQ Media.
Data & Tech
Brands are still figuring out virtual influencers
One of the most famous virtual influencers, Lil Miquela, has inked deals with companies like Calvin Klein and Pacsun.
Social & Influencers
Looking for influencers to post about your restaurant? These apps want to help
Inplace and Nibble are trying to streamline influencer marketing within the hospitality industry.
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