Social & Influencers
Influencer-led podcasts are proving popular for advertisers
From YouTube sensation Emma Chamberlain to former Bachelor Nick Viall, podcast networks are scooping up influencer hosts, who rake in the ad dollars.
Influencer marketing is a $4 billion industry that's only getting bigger. Even as marketers become savvier in their work with influencers, the industry's rapid growth can leave more questions than answers as brands figure out how to factor them into their marketing budget, compensate them fairly, and measure success from these relationships. We'll be diving into various aspects of the burgeoning sector this month.
Featured
Social & Influencers
How Boston is using influencers to boost local businesses and diversify tourism
It’s working with creators to spotlight neighborhoods that have typically been underrepresented in the city’s marketing campaigns.
Social & Influencers
Influencers want pay equity. But what about their kids?
There’s one creator-economy group that has, perhaps, been left out of the equal-pay conversation: kids.
Brand Strategy
Why Ruggable is going all in on Bachelor Nation influencers
Its latest social campaign featured 14 former ‘Bachelorette’ contestants.
Stories
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