Brand Strategy
How this Brooklyn diner kept regulars happy amid a rebrand
Three Decker Diner, which got new ownership last year, has been around since 1945.
There are more than 30 million small businesses across the country, according to the Small Business Administration. For many of them, TikTok has turned out to be a successful—not to mention cost-effective—marketing channel as of late. But small businesses have all sorts of innovative ways they promote their products and services.
Stories
Brand Strategy
How Willa’s is competing with Big Oat’s marketing budgets
Christina Dorr Drake, co-founder and CEO, told us that it’s all about getting scrappy and leaning into brand authenticity.
Brand Strategy
Speak now: Inside the wedding industry’s move toward inclusivity
One company plans “love parties” for couples, ditching the more traditional terms typically associated with weddings.
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