Agencies
How Fanta made consumers ‘wanna’ again
Inside Jones Knowles Ritchie's rebrand of the soft drink.
Even the smallest changes to a brand’s identity require months of research and testing. This month, we're giving our readers a front row seat to the art of The Rebrand. We outline who's involved in a rebrand and how to demonstrate ROI, the best and worst of recent rebrands, as well as featuring successful and unsuccessful rebranding efforts.
Stories
Brand Strategy
What professional namers think about X
While the new name for Twitter is an “empty vessel,” it is “very limiting,” experts told us.
Brand Strategy
How Top Rank Boxing is fighting to rebrand the sport for the masses
The boxing promotion and production company is aiming to knock down some barriers to access for viewers and advertisers alike.
Brand Strategy
The best and worst rebrands of 2023, according to experts
Barbie's brand revitalization wowed, while Max and X left something to be desired.
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