Agencies
How Fanta made consumers ‘wanna’ again
Katie Hicks / 11.28.2023
Even the smallest changes to a brand’s identity require months of research and testing. This month, we're giving our readers a front row seat to the art of The Rebrand. We outline who's involved in a rebrand and how to demonstrate ROI, the best and worst of recent rebrands, as well as featuring successful and unsuccessful rebranding efforts.
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