The pandemic has rocked many parts of the marketing industry, but perhaps nothing was hit worse than experiential. Two years later, though, things are looking up, and brands are finding themselves returning to experiential activations, pop-ups, you name it. But this time, they're toying with not only the lingering effects of Covid, but also what a "hybrid" event can and should look like. This month, we'll be covering the trends and issues that will come to define experiential marketing in 2022.