Social & Influencers
How Aerie keeps its creators real in a world of filters
“Body acceptance is our No. 1 thing that we look for.”
The Evolution of the Pitch Person — From Celebrity to Influencer
The Evolution of the Pitch Person — From Celebrity to Influencer
Sponsored by
This month we're looking at how brands approach influencers, whether it's big-named, A-list stars or regular folks who have amassed a large social following. From the evolving role of “spokesperson” to celebrity-led marketing agencies and brand ambassadors, we investigate the changing landscape of influencer marketing.
Stories
Social & Influencers
Behind the scenes of “petfluencing”
“Petfluencer” agencies have been on the rise since Covid lockdowns, when seemingly everyone adopted a pet.
Social & Influencers
The FTC updated its endorsement guidelines for the first time since 2009—and some people have questions
We spoke with the FTC and industry experts about the changes.
Social & Influencers
UGC is growing—but can it overtake traditional influencer marketing?
Despite often being less expensive for brands and easier to get into for creators, some marketers say it’s more of an addition than a replacement.
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