Brand Strategy
Why the benefits of samples could outweigh the costs for DTCs
Whether handed out or sent in the mail, brands are seeing the value of letting customers try before they buy.
Direct-to-consumer brands are debuting and evolving every day, despite proclamations that the DTC model is dying. This month, we're focusing on the unique challenges faced by marketers in the D2C space, as well as the new ways of marketing they're spearheading.
Stories
Brand Strategy
How Eliqs is trying to brand your beer and wine
The DTC custom-labeled beverage company is targeting weddings, bachelor parties, and trade shows.
Social & Influencers
For influencer marketing, Instagram isn’t the only show in town anymore
Execs at DTC brands like Recess and Andie told us they used to spend 100% of their influencer budget on the app, but that’s no longer the case.
Advertising
DTC advertisers, once reliant on Facebook and Instagram, are looking at different—and less expensive—marketing platforms
“A lot of people are in this real trial-and-error period,” said one founder.
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