Today is Thursday. KFC is issuing a “battle cry” to other fast-food chains that sell chicken tenders and claiming that it is “poised to win the chicken-tender battle” as part of its first campaign under CMO Catherine Tan-Gillespie. As if America wasn’t divided enough.
In today’s edition:
—Ryan Barwick, Alyssa Meyers
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Mandel Ngan/Getty Images
Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand-safety scandals spurred by reports from the ad-tech consulting firm Adalytics, Marketing Brew has learned.
In the conversations, officials have inquired about reports alleging that YouTube inadvertently collected data on children, that Google sold and placed ads that rarely met its own standards, and that Google placed ads on sanctioned Russian and Iranian websites for advertisers including the US Army, Air Force, Coast Guard, National Guard, and the FBI, according to two people who spoke to Marketing Brew on the condition of anonymity out of concern for potential professional and personal repercussions.
- According to three people, the officials have also asked about how advertisers work with the ad verification companies Integral Ad Science and DoubleVerify, which sell services that claim to prevent ads from running against objectionable content, detect fraud, and measure digital ads.
In the conversations, officials asked about the effectiveness of these tools and whether there could be a conflict of interest between the verification vendors, their programmatic partners, and the advertisers they represent.
Federal agencies, including the Department of Defense, spent more than $1.8 billion on advertising in 2023, according to procurement records analyzed by Rebuild Local News.
It’s unclear what the exact focus of any inquiry is or its scope. In a statement, NCIS spokesperson Jeff Houston said that “out of respect for the investigative process, NCIS does not comment on, confirm details relating to, or confirm the existence of ongoing investigations.”
Jonathan Lee, general counsel at Adalytics, said that “as a matter of course, Adalytics can neither confirm nor deny our participation in or the existence of any regulatory, national security, or law enforcement investigations.”
Continue reading here.—RB
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There was once a time when women couldn’t control their own finances—as in many couldn’t even access loans or credit without a male cosigner. Phew, are we glad those days are over.
SoFi—the app that lets you bank, borrow, and invest, all in one place—is also glad women are able to achieve financial independence, specifically thanks to the Equal Opportunity Act. To celebrate 50 years of progress for women, they’re partnering with pro basketball player Cameron Brink to launch the Give Her Credit Program.
Through the Give Her Credit Program, SoFi is giving away $500k to projects that support women’s financial independence. Sound like a project you’re working on? Enter by 11:59pm ET on Nov. 13.
Submit your entry to be one of 50 different projects to receive $10k. And while you’re at it, send this program to a friend who’s supporting or inspiring women’s financial independence.
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Minnesota Lynx
Few of us are immune to the allure of a little treat.
For team marketers who send gift boxes to members of the media whose votes determine regular-season awards like MVP and Rookie of the Year, they’re banking on it.
The gift boxes are a way to share information about individual players and coaches as voters decide who to cast their votes for, and team execs said the gifts can even serve an additional purpose beyond helping to advocate for their candidates: generating publicity.
This year, WNBA teams, including the Minnesota Lynx and the New York Liberty, who are currently facing off in the finals, worked months in advance to sweeten—or, in some cases, spice up—the pot for award voters.
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The Lynx decided to spice things up with custom hot sauces, focusing their efforts on forward Napheesa Collier, who was named Defensive Player of the Year.
- The Liberty tapped The Nourish Spot, a health-food restaurant with locations in Queens and Brooklyn, to create six juices, one based on each of the five players they were campaigning for, and another paying tribute to their fans.
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The Indiana Fever went the sweet-treat route this season, sending a chocolate record with a mini-hammer as part of its campaign advocating for record-breaker Caitlin Clark to win Rookie of the Year, which she did.
“You’re just never quite sure how much people have been watching your team and have an understanding of what your players are doing,” Heather Meyer, VP of marketing for the Minnesota Lynx, told Marketing Brew. “It’s become tradition, and it’s something that we as a team put a fair amount of time and thought into, because we do believe it matters.”
Continue reading here.—AM
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Icon Sportswire/Getty Images
When it comes to men’s sports, plenty of women are tuning in, too. Not only are women around the world watching sporting events, but the majority of them, 72%, identify as avid fans of at least one sport, according to a report from The Collective, Wasserman’s women-focused advisory business. Twenty-five percent of women fans said following sports is one of the most important things in their lives.
They’re most passionate about American football but also show interest in women’s sports, according to the report: About half of women fans in North America (48%) said they’d like to see more brands get involved with women’s sports.
Gen F: While there are women sports fans to be found at any age, younger fans tend to be the most enthusiastic, according to the report, which is based on the Wasserman Sports Fan Survey, an annual study conducted among more than 35,500 respondents around the world.
Majorities of baby boomer and Gen X women—60% of both groups—are avid sports fans, and that number increases significantly from Gen X to millennials and Gen Z.
- About three-quarters (74%) of millennial women are avid sports enthusiasts.
- That share rises to 79% among Gen Zers.
Continue reading here.—AM
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Morning Brew
There are a lot of bad marketing tips out there. These aren’t those.
Who’s out there? Tips and templates to help conduct a social media competitor analysis.
Big reputation: Ways to manage how a brand is being perceived by customers and competitors alike.
What’s trending? Tips on how to use Google’s Trends feature to boost digital marketing results.
$upporting women: Got a project that supports or inspires women’s financial independence? You could be one of 50 different projects to win $10k from SoFi’s Give Her Credit Program. Enter here.* *A message from our sponsor.
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EMARKETER
EMARKETER’s Summit is back on Friday, Nov. 1! Don’t miss exclusive expert insights from EMARKETER’s renowned analysts and top brand marketers on AI, commerce media, CTV, and data-driven strategies. Join them from anywhere and help your team thrive in the new year. Register today.
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Morning Brew
Stories we’re jealous of.
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Sports Illustrated wrote about the strategy behind dressing the New York Liberty’s mascot, Ellie the Elephant.
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The New York Times wrote about reporter Kjersti Flaa, whose years-old interviews with celebrities have led to current-day PR issues for those celebrities.
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The Wall Street Journal wrote about the naming process behind Boston’s new professional women’s soccer team, Bos Nation FC.
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Break free from the job-board cycle. CollabWORK connects you with relevant job openings curated specifically for communities you’re already part of—like Marketing Brew. Find high-quality opportunities and land your next big break by joining CollabWORK today.
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✤ A Note From SoFi
*NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18 years of age and older. Void where prohibited by law. Submit your Contest Entry before 11/13/24 at 11:59 p.m. PT. Contestants need to outline a project that supports women’s financial independence to be judged on potential impact, ability to inspire others, rationale for success, and clear use of funds. For Official Rules, including how to enter, prize details, limits, judging criteria, and restrictions, go to sofi.com/givehercredit. Sponsor: SoFi Technologies, Inc., 234 First Street, San Francisco, CA 94105.
SoFi Credit Cards are issued by SoFi Bank, N.A. pursuant to license by Mastercard® International Incorporated and can be used everywhere Mastercard is accepted. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. BR24-2003166-I
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