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A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Customer.io

How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

The deal is part of a broader push from the brand, which has historically been popular among women, to grow its relevance among younger men.

Poppi makes team sponsorship debut with the Los Angeles Lakers

Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.

 How Lina Khan’s FTC changed the advertising industry 

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