Turning Your Data into a 360° Customer View

Data analyst working on a laptop with digital analytics hovering above his hands

Consumer data is a powerful driver of decision-making across all lines of business: marketing strategy, media buying, and even product development. How can executives create a single source of truth or 360 view of their customers?

Marketing Brew sits down with Anywhere Real Estate’s Chief Marketing Officer, Esther-Mireya Tejeda, to understand how they completely transformed their marketing strategies through data-driven insights. Esther-Mireya shares:

  • Lessons learned from Anywhere’s recent data unification journey
  • The key collaboration efforts leading to data standardization across the company
  • How the team is ready to respond to rapidly evolving consumer behaviors

Consumer data is a powerful driver of decision-making across all lines of business: marketing strategy, media buying, and even product development. How can executives create a single source of truth or 360 view of their customers?

Marketing Brew sits down with Anywhere Real Estate’s Chief Marketing Officer, Esther-Mireya Tejeda, to understand how they completely transformed their marketing strategies through data-driven insights. Esther-Mireya shares:

  • Lessons learned from Anywhere’s recent data unification journey
  • The key collaboration efforts leading to data standardization across the company
  • How the team is ready to respond to rapidly evolving consumer behaviors

Speakers

Esther-Mireya Tejeda

CMO

Anywhere Real Estate

Josh Sternberg

Executive Editor

Morning Brew

Questions?

Email [email protected]