Turning Your Data into a 360° Customer View
Consumer data is a powerful driver of decision-making across all lines of business: marketing strategy, media buying, and even product development. How can executives create a single source of truth or 360 view of their customers?
Marketing Brew sits down with Anywhere Real Estate’s Chief Marketing Officer, Esther-Mireya Tejeda, to understand how they completely transformed their marketing strategies through data-driven insights. Esther-Mireya shares:
- Lessons learned from Anywhere’s recent data unification journey
- The key collaboration efforts leading to data standardization across the company
- How the team is ready to respond to rapidly evolving consumer behaviors
About the Event
Consumer data is a powerful driver of decision-making across all lines of business: marketing strategy, media buying, and even product development. How can executives create a single source of truth or 360 view of their customers?
Marketing Brew sits down with Anywhere Real Estate’s Chief Marketing Officer, Esther-Mireya Tejeda, to understand how they completely transformed their marketing strategies through data-driven insights. Esther-Mireya shares:
- Lessons learned from Anywhere’s recent data unification journey
- The key collaboration efforts leading to data standardization across the company
- How the team is ready to respond to rapidly evolving consumer behaviors
Speakers
Esther-Mireya Tejeda
CMO
Anywhere Real Estate
Josh Sternberg
Executive Editor
Morning Brew