The countdown clock continues to tick. Very soon, we’ll be breaking up with third-party cookies after a long (and sometimes rocky) relationship. The industry is ushering in a new era of digital marketing—one that is meant to be privacy-compliant first and foremost. Like any change, this shift does not come without its challenges or hopeful solutions. The reality? We need to look past the smoke and mirrors and use this opportunity to reimagine the future of digital marketing.

We sit down with Deva Bronson, EVP and head of brand assurance at Dentsu Media, to discuss the alternative methods addressing the demise of the third-party cookie, the importance of testing and learning, and how to deliver personalized digital environments and experiences in this new era. Following that session, PwC’s marketing data and analytics leader, Brian Morris, will discuss how they are advising clients on the future of digital marketing.