The Current State of Social Media: How to Make Sales and Influence People

Social media—can't live with it, can't live without it. More and more consumers are purchasing through social channels, often guided by recommendations from their favorite online personalities. But with so much content battling for attention, how do you successfully tap into the online ecosystem?

We sat down with Michael Kaye, Director of Brand & Communications at OkCupid (which just launched Archer, the new dating app for gay, bi, and queer men) followed by Kat Chan, Global Head of Social and Influencer Strategy at Duolingo, to discuss the current state of social media marketing, how ~influencing~ continues to evolve, the power of organic, and where to invest your attention.