BFCM Consumer Signals for Driving Year-Long Revenue
2023 Black Friday and Cyber Monday (BFCM) brought new key consumer signals. Wunderkind looks at e-commerce data from millions of consumer events across hundreds of brands to explore pivotal behaviors marketers can leverage to drive revenue year-round. Watch now to hear:
- How impactful promotional deadlines were for driving sales
- When consumers are most likely to opt-in for marketing messaging
- When to consider activating holiday and seasonal offers
- Why email and SMS are the most engaging channels for e-commerce
- How an identity partner boosts your existing efforts
About the Event
2023 Black Friday and Cyber Monday (BFCM) brought new key consumer signals. Wunderkind looks at e-commerce data from millions of consumer events across hundreds of brands to explore pivotal behaviors marketers can leverage to drive revenue year-round. Watch now to hear:
- How impactful promotional deadlines were for driving sales
- When consumers are most likely to opt-in for marketing messaging
- When to consider activating holiday and seasonal offers
- Why email and SMS are the most engaging channels for e-commerce
- How an identity partner boosts your existing efforts
Speakers
David Freund
AVP Performance and Product Strategy
Wunderkind
Scott Schaen
VP Data and Analytics
Wunderkind