TV & Streaming
‘Not Suitable for Work’ is very suitable for brands
The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.
Jennimai is a reporter at Marketing Brew covering social media and entertainment marketing. She also co-hosts the Webby Award–winning podcast “Marketing Brew Weekly.” Previously, Jennimai worked as an entertainment reporter at The News Movement and a tech and digital culture reporter at Mashable.
Brand Strategy
Why AT&T gave $1.2 million to first-time feature filmmakers
The telecom company’s annual Untold Stories event at Tribeca Festival is designed to fund a marketable film project—and also get the brand in front of new audiences, one exec told us.
Brand Strategy
En pointe: Why brands are embracing the aesthetics of ballet
In the era of AI, the hard skills of the performing arts are appealing, one branding expert told us.
Brand Strategy
How Focus Features is building deeper film engagement on gaming platforms
With recent and upcoming releases “Obsession” and “Pressure,” the studio is leaning into immersive games to drive engagement and connection, one exec told us.
Social & Influencers
Inside One/Size’s oily F1-driven campaign
The beauty brand’s latest product campaign tapped into Formula 1 to engage audiences and put its setting spray to the test.
Upfronts
The highs and lows from this year’s upfronts
Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Upfronts
At upfronts, Netflix says its vast library is what makes it ‘formidable’
The streamer emphasized its ability to bring advertisers close to the IP that people want to watch—and the fact that it has so much to watch in the first place.
Brand Strategy
The era of the microdrama is here
Six years after Quibi folded, short-form, serialized content is having a moment with creators and brands. Is it here to stay?
Upfronts
TelevisaUnivision focuses on ‘moving’ Hispanic audiences with more sports, streaming
With a new US ad sales chief at the helm, the Spanish-language giant is emphasizing sports, streaming, and cultural moments.
Brand Strategy
How meat-snack marketers are meeting the moment
The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.