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A photo collage showcasing Bon Iver-branded collaboration products, including tinned salmon, field notes, and a custom scent product.
Brand Strategy

The story behind that Bon Iver canned salmon

A partnership with Fishwife, one of more than 25 collabs around the album “SABLE, fABLE,” was part of a new strategy for the indie band to drum up attention and display “tongue-in-cheekiness.”

Katie Hicks

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Brand Strategy

The story behind that Bon Iver canned salmon

Katie Hicks | about 23 hours ago
Ad Tech & Programmatic

Breaking down short-sellers’ claims about AppLovin

Ryan Barwick | about 23 hours ago
Brand Strategy

Amid environmental rollbacks, some mission-driven CPG brands are staying the course

Jennimai Nguyen | Apr 23, 2025
Sports Marketing

Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign

Alyssa Meyers | Apr 23, 2025
Brand Strategy

When tariffs hit, how do luxury brands convince consumers to spend even more?

Jennimai Nguyen | Apr 22, 2025

Quarter century project: Marketing over the last 25 years

A photo collage featuring a bottle of Califia oat milk, a bar of Tony's Chocolate, and a plant in soil, set against abstract background shapes.
Brand Strategy

Amid environmental rollbacks, some mission-driven CPG brands are staying the course

Jennimai Nguyen
Powerade commercial featuring professional soccer player Lamine Yamal.
Sports Marketing

Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign

Alyssa Meyers

Curbing common business challenges: Savvy solves for success

Together with Chase for Business

Events

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IRL Event

What’s Next? Navigating the Future Business of Creator Marketing

Jul 24 8:00 AM ET
IRL Event

Marketing Brew Summit

Sep 10 8:30 AM ET

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Resources

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Deep Dive

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Ryan Barwick
Deep Dive

A PR expert’s guide to landing brands on a gift guide

White Paper

Let’s get personal

Morning Brew Creative StudioTOGETHER WITH Customer.io

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