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Sports Marketing
Major League Soccer kicks off 30th season with new campaign and partnerships
The campaign was led by a regional Super Bowl spot featuring Doechii and MLS stars like Leo Messi and Cavan Sullivan.
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Live sports pushes TV time up 5% in January: Nielsen
Sports Marketing
Major League Soccer kicks off 30th season with new campaign and partnerships
Sponsored by TubiBrand Strategy
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
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Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
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Brands are getting a front-row seat to ‘Saturday Night Live’ for its 50-year anniversary
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How Poppi’s Super Bowl vending machine campaign spiraled out of control
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Netflix is opening a restaurant in Las Vegas
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How marketers can predict the next big thing in sports
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Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us.