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First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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How series adaptations and BookTok are changing publishers’ marketing strategies. 

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How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

Cross-generational communities like roller-skaters and dirt-track racers may be appealing to marketers, according to Horizon Media’s third subculture field guide.

7 subcultures to target instead of demographics: report

The feature lets viewers share clips from Netflix content on social media platforms. 

Netflix’s Moments is its latest effort to capitalize on fandom 

Illustration: Anna Kim, Photo: Getty Images

At an advertising event in New York on Tuesday, the company brought together execs from companies like Amazon and iSpot. 

Amid a chaotic year, Paramount is scaling its ads business

The deal is part of a broader push from the brand, which has historically been popular among women, to grow its relevance among younger men.

Poppi makes team sponsorship debut with the Los Angeles Lakers

Hulu’s already had recent hits with originals like “The Handmaid’s Tale” and “Tell Me Lies.” 

‘Interior Chinatown’ highlights Hulu’s focus on book-to-series adaptations 

Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

With multiple ways to stream games, millions of viewers tuning into championships, and some of the same sponsors as MLB, the business of youth baseball and softball has been maturing.

The Little League media landscape is looking increasingly big

Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

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Amid a chaotic year, Paramount is scaling its ads business

Netflix’s Moments is its latest effort to capitalize on fandom

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

How Lina Khan’s FTC changed the advertising industry

7 subcultures to target instead of demographics: report

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How Lina Khan’s FTC changed the advertising industry

Poppi makes team sponsorship debut with the Los Angeles Lakers

‘Interior Chinatown’ highlights Hulu’s focus on book-to-series adaptations

The Little League media landscape is looking increasingly big

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Tactical MarTech: The Future of AI, Attribution, and Privacy

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A PR expert’s guide to landing brands on a gift guide

Let’s get personal

How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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