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Side by side photo collage of Spotify's partnership with FC Barcelona featuring Travis Scott.
Sponsored MiQ
Cannes

Behind the scenes of Spotify’s partnership with FC Barcelona

Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s head of marketing reflects on how it’s come to life, from jersey takeovers to naming rights.

Alyssa Meyers

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Cannes

Behind the scenes of Spotify’s partnership with FC Barcelona

Alyssa Meyers | about 17 hours agoSponsored MiQ
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Coworking with Stephanie DiPisa

Kelsey Sutton | about 17 hours ago
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Coworking with Priya Gill

Kelsey Sutton | about 19 hours ago
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Are movies so back?

Jennimai Nguyen | about 20 hours ago
Cannes

Cannes 2025: Au revoir

Alyssa Meyers | Jun 20, 2025Sponsored MiQ

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Data & Research

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

E-Book

Rewriting the social playbook: Brand strategy in the age of authenticity

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With federal privacy laws stuck, states push forward—what does this mean for advertisers?

Ryan Barwick

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