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Insurance purchases are infrequent and low-interest, which makes tracking brand impact especially challenging. This webinar with Marketing Brew and Kantar explores how the right metrics, tools, and benchmarks can help insurance brands measure long-term equity and plan for growth.

From Awareness to Affinity: Measuring Brand Health in a Low-Engagement Category

Marketers are under pressure to produce more content with fewer resources, but AI-generated, UGC-style creative is changing the game. See how Mirage Studio helps brands cut costs, speed up production, and scale video ads without sacrificing quality or control.

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As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.

How life events change the way we shop: What CPG brands need to know 

PwC surveyed affluent sports fans about their sports habits, like spending on tickets and merch and scrolling social while streaming games. 

Invest in the best: what high-income sports fans look for on game days

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

The restaurant chain is back for a second season with a campaign starring Lions head coach Dan Campbell, Raiders running back Ashton Jeanty, and Texans quarterback C.J. Stroud.

What Applebee’s learned after its first year as an official NFL sponsor

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Livestreaming can bring wins for sellers, but it’s a time-intensive process, experts said.

TikTok Shop is encouraging sellers to embrace weekend livestreaming

Ahead of the Marketing Brew Summit, CMO Manu Orssaud shared insights into how the brand stays on top of culture to drive loyalty.

How Duolingo turns social stunts into long-term growth

The deal represents the brand’s first official sponsorship at the league level, and it’s “only the beginning” for the retailer’s ambitions in football, an exec said. 

How Abercrombie became the official fashion partner of the NFL 

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Swedish Fish, Sour Patch Kids, MLB, the New York Liberty, and more got involved in the Amazon show. 

Inside the social media frenzy around ‘The Summer I Turned Pretty’

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Inside the social media frenzy around ‘The Summer I Turned Pretty’

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How life events change the way we shop: What CPG brands need to know

Inside the social media frenzy around ‘The Summer I Turned Pretty’

How Abercrombie became the official fashion partner of the NFL

How Duolingo turns social stunts into long-term growth

Invest in the best: what high-income sports fans look for on game days

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How Abercrombie became the official fashion partner of the NFL

How one skin-care brand cut through online with an unbranded product

TikTok Shop is encouraging sellers to embrace weekend livestreaming

What Applebee’s learned after its first year as an official NFL sponsor

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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

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