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First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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What made for stand-out sports social content this year. 

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Katie Hicks

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How your brand can use personalized messaging to rewrite the rules of customer engagement

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Illustration: Anna Kim, Photo: Adobe Stock

“There’s a reason ROAS is a four-letter word,” one CMO told us. 

2024’s most overhyped marketing trends, according to CMOs

Daily rewards easily shared on social are “kind of like the gift that keeps on giving,” one marketer told us.

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

Illustration: Morning Brew Design, Photos: @nba/Instagram, @brooklynnets/TikTok, @nyliberty/TikTok

A dozen teams and leagues shared their top social media posts of the year.

Some of the most popular sports posts of 2024

Illustration: Anna Kim, Photos: @reesamteesa, @joolieannie, @a.j.befumo/TikTok

From an extremely long TikTok series to a puppeteered plushie, some of this year’s breakout influencers had unusual starts.

 The most unexpected influencer successes of 2024 

Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, shared what worked for theaters in 2024 and where they should go next. 

How theaters aim to keep inviting movie lovers back in 2025

Illustration: Anna Kim, Photos: Adobe Stock

The sports media company-slash-league operator’s social content is by Gen Z, for Gen Z. “Don’t tell them what to do,” CEO Dan Porter said.

Overtime’s social media strategy is all about next-gen sports fans

Illustration: Anna Kim, Photos: Heinz x Absolut, Airbnb, Starbucks, Liquid Death

How theaters aim to keep inviting movie lovers back in 2025

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How theaters aim to keep inviting movie lovers back in 2025

Overtime’s social media strategy is all about next-gen sports fans

Some of the most popular sports posts of 2024

Our favorite (and least favorite) brand collaborations of 2024

2024’s most overhyped marketing trends, according to CMOs

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Overtime’s social media strategy is all about next-gen sports fans

Some of the most popular sports posts of 2024

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

The most unexpected influencer successes of 2024

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How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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