Why bother with celebrity endorsements?
They rarely affect voter opinion—and when they do, they tend to have the opposite intended effect, according to a study from Grow Progress.
At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
If you’re a marketer thinking about running an influencer campaign, read this article to learn how to navigate contracts and set your company up for success.