Data & Tech
Why the songs brands use in their Super Bowl spots matter
The choice to use licensed music over a custom track could impact brand recall, according to the sonic branding agency amp.
Super Bowl 2024
Brand Strategy
What Molson Coors learned being locked out of the Super Bowl for three decades
“Our marketing philosophy at Molson Coors is about building brands people want to hang out with,” its CMO said.
Data & Tech
More beauty brands advertised at the Super Bowl this year. Here’s how it paid off
NYX and e.l.f. saw search volumes increase, while CeraVe and Dove were among the top 10 most-mentioned advertisers on social.
Brand Strategy
Why we’re still humming Temu’s Super Bowl ad jingle
“If you hear something enough times, you will eventually like it,” one sonic branding expert said.
TV & Streaming
The marketing industry’s favorite Super Bowl ads from years past
Everybody loves animals—specifically Budweiser’s Clydesdales and frogs.
Social & Influencers
Influencers and celebs mix in this year’s Super Bowl campaigns
We now have confirmation that Ben Affleck knows who Charli D’Amelio is.
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