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How Bratz is inserting itself into the cultural conversation.

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Illustration: Anna Kim, Photos: @Bratz/Instagram

Through dolled-up re-creations and social-first content, the toy brand has built a following of millions and discovered a consistent path to virality.

How Bratz is (literally) inserting itself into the cultural conversation

Illustration: Anna Kim, Photos: Meredith Minkow, VSCO

The photography app showed up at NBA All-Star Weekend to highlight its brand partnership initiative.

VSCO’s next act is all about community

The company is looking to drive signups to its Tournament Challenge and introduce users to other fantasy games and products. 

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