Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
Each Tuesday, we’re spotlighting Marketing Brew’s readers in our new Coworking series. If you’d like to be featured, introduce yourself here.
Katherine Lehman works at Onfleet, a SaaS logistics company based in San Francisco. According to Lehman, she’s spent the past seven years “managing marketing strategies for various B2B companies from the sciences to SaaS.” She’s also a certified specialist for Salesforce’s Pardot software.
How would you describe your job to someone who doesn’t work in marketing? Thinking about all the ways you can start a conversation and convince someone how much better you can make their lives with your product.
One thing we can’t guess from your LinkedIn profile? I’ve run an ultramarathon and occasionally work as a professional clown.
What marketing trend are you least optimistic about? Least optimistic about chat robots. I argue with my Alexa enough already.
What’s one marketing-related podcast, social account, or series you’d recommend? I love the Pardashians Slack channel for Pardot user chats and Seth Godin's newsletter for being simple and digestible marketing goodness.