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Alternative IDs: The solution for the post-cookie internet?

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Daily rewards easily shared on social are “kind of like the gift that keeps on giving,” one marketer told us.

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

Illustration: Anna Kim, Photos: @reesamteesa, @joolieannie, @a.j.befumo/TikTok

From an extremely long TikTok series to a puppeteered plushie, some of this year’s breakout influencers had unusual starts.

 The most unexpected influencer successes of 2024 

Brands that break the mold could stand to gain the most, but “it’s a moment of relief, not reflection,” one creative said.

Comedy, celebrities, and QR codes: Marketers predict 2025 Super Bowl ad trends

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