Brand Strategy
How meat-snack marketers are meeting the moment
The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.
Core Brand Strategy
Explore essential core brand strategy insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
‘Everybody gets it’: Inside the brand partnerships powering ‘The Devil Wears Prada 2’
The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.
Brand Strategy
Inside the Kotex brand overhaul
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
Brand Strategy
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.
Brand Strategy
Coworking with Tara Corey
She’s SVP of marketing, Optimizely.
Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
