AI that works as hard as you do. Built on 15 years of data, MiQ Sigma unifies insights and automates workflows to deliver real results—like 132% more conversions. This isn’t just hype; it’s AI at work. Book your demo.
Bonjour from Cannes 👋. The panels are packed, and one conversation is rising above the noise: AI.
But unlike years past—when the talk centered on a whole lotta hype, headlines, and hypotheticals—this year’s buzz feels more grounded. Agencies aren’t asking if AI will change the game. They’re talking about how they’re utilizing it today to make their businesses more competitive.
And for independent agencies, the opportunity is real.
AI isn’t just for holding companies anymore
Independent agencies have long been experts at doing more with less. Now, AI is helping them go even further by cutting through complexity, shrinking manual tasks, and giving leaner teams the power to act like scaled operations. When leveraging the right tools, AI enables indie agencies to get back to what has always set them apart from the larger holdcos: more attention and human touch for their clients.
We’re seeing AI tools step in to:
- Unify campaign data across screens and platforms.
- Surface actionable insights that would take hours to manually piece together.
- Activate media plans in minutes, not days.
- Build custom audience profiles with a single prompt.
- Optimize in real time without waiting on reporting cycles.
In other words, AI helps indie agencies cut down on manual tasks so they can provide better service and offer more creativity—without adding headcount or overhead.
What’s working now: The MiQ Sigma approach
A great example of this shift is the newly launched MiQ Sigma, an AI-powered advertising technology built by global programmatic media partner MiQ to address the day-to-day fragmentation that agencies face.
Rather than layering AI on top of existing tools, Sigma was built with AI at the core, bringing together hundreds of data sources and trillions of consumer data signals + and embedding intelligent agents that make actual campaign decisions, not just dashboards.
The result:
- GenAI personas that give marketers deep audience insights…instantly
- an AI trading agent that doesn’t just suggest improvements but can also execute them immediately
- lightning-fast activation across the world’s leading DSPs
MiQ Sigma is technology that turns independent agency teams into power players by taking complexity off their plate and putting creativity and strategic insight back on it.
Why independent agencies should pay attention
The advantage of being independent is agility. And now, with tools like Sigma and others hitting the market, the infrastructure once reserved for giants is finally within reach.
AI isn’t a future investment. It’s a present advantage—and agencies that adopt it early will be able to offer clients more intelligence, more performance, and more value.
And that’s what clients remember.